How to Craft an Unforgettable Tagline: 4 Tips From the Pros

When starting up a business, you have to consider a couple of vital elements and build on them if you want your business idea to be successful. Some of these elements include your business plan, brand personality, name, and unforgettable tagline.

Your tagline is an essential part of your brand identity. So, it needs to be memorable and convey the essence of your company’s mission and values. Not to mention that it also needs to be unique and stand out from the competition. 

To create an unforgettable tagline, you need to think of unique taglines that align with your business, strengths, and passions. You’ll also need to research your competition to get a better feel of what you need to do.

At Squadhelp, we’ve named thousands of brands and created countless taglines, and today, we’re going to show you how to go about crafting a memorable tagline.

Four Great Steps to Create an Unforgettable Tagline

Think of Unique Phrases That Align With Your Business, Strengths, and Passions

When creating your tagline, it’s important to think of words, phrases, or ideas that align with your business’s brand, strengths, and passions. Consider using metaphor, visual imagery, and word meaning to create a unique tagline. 

If your tagline doesn’t align with your business, its effect won’t be as good as your business would need, and worse, your customers may get confused about your identity or products.

Test Your Tagline Ideas

Once you have a list of potential taglines, it’s important to test them out. Ask your friends and family for their opinion and take the time to complete a survey with your target audience. You can also use focus groups to get feedback on your taglines. This will help you narrow down the list to the perfect tagline.

Also, when testing, make sure to check if your tagline is relevant to your company’s audience. Your tagline should be meaningful and evoke emotion from your audience. It should also be concise and easy to remember.

Make Sure You Complete Research on Your Competition

Your competitors could give you an insight into what works or doesn’t in your niche. Researching your competitors is a good way to find out.

It’s therefore important to complete research on your competition. Look at the taglines of your competitors and their target audience. Take notes on the similarities and differences between your taglines and theirs. This will help you create a unique tagline that stands out from the competition.

Know the Characteristics of a  Strong and Unique Tagline

When creating a tagline, it’s important to make sure it’s strong and unique. 

Here are some tips for creating a solid and unique tagline:

  • Use metaphors, visual imagery, and emotional words to create a memorable tagline.
  • Use audience testing to get feedback on your tagline.
  • Make sure the tagline is relevant to your company’s audience and evokes emotion.
  • Avoid using clichés and overused phrases.
  • Make sure your tagline matches your brand.
  • Research your competition, and make sure your tagline stands out from the rest.

Check out these companies with unique taglines and how they implemented their taglines to embody the characteristics listed above.

  • Apple – “Think Different”
  • Nike – “Just Do It”
  • IBM – “Let’s Build a Smarter Planet”
  • Pepsi – “Live For Now”
  • Burger King – “Have It Your Way”

Also, study these ideas to get a glimpse of what you should aim for:

  • “The Future of Business” – This tagline conveys the idea of being ahead of the curve and is an excellent way to show customers that your business is cutting-edge and forward-thinking. 
  • “Creating Solutions” – This tagline uses two simple words to communicate its solution-oriented nature.
  • “Making a Difference” – This tagline focuses on making an impact. It’s an excellent way to show customers that your business is committed to making a difference in its sector.
  • “Inspiring Innovation” – This tagline clearly shows the company’s desire to inspire change.
  • “Fostering Growth” – This phrase conveys the idea of encouraging progress and is a great way to show customers that your business is committed to helping them grow. 

Finding a Great Tagline is Important

Finally, it’s important to remember that finding a great tagline is important. Your tagline should match the brand and be meaningful to your target audience. It should also avoid trademark conflicts and be tested before you choose it.

Following the steps outlined above and conducting additional research will lead you to the unforgettable tagline you seek.

Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 business. Squadhelp is well-known as one of the most successful naming agencies. We’ve carefully evaluated over one million brand names and built a vast collection of interesting domain names that have helped thousands of brands find great names that instantly connected with their core audience.